PALLAVI KRISHNA: linkedin, github
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Data analytics professional with 12+ years of experience turning complex, multi-source data into decisions that move businesses forward. I've built real-time eCommerce dashboards, customer segmentation models, A/B testing frameworks, and KPI reporting pipelines for fast-moving digital businesses — and designed large-scale data pipelines based one of the UAE's space programmes. I bring both the technical depth and the cross-functional communication skills to translate data into action in multi-disciplined teams.
Masters in Statistics and Data Science with accreditation from Royal Statistics Society: Ongoing
University of Hasselt, Belgium
PG Level Certificate on Computational Data Science
Indian Institute of Science & Talentsprint
Data Analytics Career Accelator
London School of Economics & Fourth Rev
PROJECTS
PROJECTS
Digital Analytics, eCommerce & Business Intelligence
Digital Analytics, eCommerce & Business Intelligence
Topics: Customer Dropoff, Marketing Analytics, Revenue Optimization, Data Funnels, Customer Conversion
Tools: Looker Studio, Clevertap, Google Analytics, Web Engage, Excel
Topics: Revenue Tracking & Optimization, Identify KPIs, Identify Data Sources, Integrate and Send Email alerts, User Retention Tracking
Tools: Python, MySQL, BigQuery, Google Cloud Storage
Topics: Customer NPS by feedback, Comments on key metrics,
Tools: Looker Studio, BigQuery, MySQL
Topics: Customer calling and segmentation dashboard tracking 191 customers across AOV, order frequency, loyalty days and acquisition channel — enabling the CRM team to prioritize outreach and measure contact effectiveness in real time.
Tools: BigQuery, Looker Studio, MySQL,
Topics: a customer calling and segmentation dashboard tracking 191 customers across AOV, order frequency, loyalty days and acquisition channel — enabling the CRM team to prioritize outreach and measure contact effectiveness in real time.
Tools: BigQuery, Looker Studio, MySQL
Data Engineering & Statistical Analysis
Data Engineering & Statistical Analysis
Topics: Data Pipelines, Data Ingestion, Data Sourcing / Mining, New Data tools, Data cleaning, De-Noising, Data Outliers, EDA, Statistical Analysis: Clustering, K-Means, C-H Index
Tools: Python, Excel, Nasa pds library, Large Format Files, overleaf - latex, HPC - High Performance Cluster Jubail, Juptyer Notebook, TES data tool, astropy library, sdc EMM API
Topics: Geospatial Data Analysis, Data Pipelines, Data Ingestion, Data Sourcing / Mining, Data , EDA, Statistical Analysis
Tools: Python, KRC - MARS Thermal Inertia Model, Bash script, Job Arrays, HPC Jubail, astropy library
Topics: Geospatial Data Analysis, Data EDA
Tools: Python, plotly, matplotlib, google slides, JMARS: Tool to access KRC model data for Mars, HPC Jubail, astropy library, sdc EMM API
Masters & PG projects
Masters & PG projects
Topics: Experimental Design, Multivariate Methods, Linear Mixed Models, Generalized Linear Mixed Models, Principal Components Analysis, Linear Discriminant Analysis, Longitudinal Data Analysis
Tools: R studio, Latex
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