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Challenge
Challenge
Identify the screen on the app with the biggest customer dropoff / churn. Recommend strategies to bring the rate down.
Solution
Solution
Use Web Analytics (Clevertap / WebEngage) to track the screen with the biggest customer dropoff / churn.
Identify key areas and recommend strategies / actions to offset the churn
Impact
Impact
Location - Create a location project to identify better store locations to achieve a bigger delivery radius using google maps and k-means algorithm
Menu - Create a market basket analysis of menu items to create combo offers
Offer - Create an offer analysis project to identify coupons with maximum usage so they can be re-introduced
Topics:
Topics:
Customer Analytics, Customer drop-off rate, Customer churn, Offer / Coupon Analysis, Market Basket Analysis, Revenue Optimization, Funnel Analysis
Tools:
Tools:
Clevertap, WebEngage (App Analytic platforms), Excel
Data:
Data:
App Usage Data from Clevertap / WebEngage
Links
Links
QuickLook Images
QuickLook Images
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